There's an old adage about speakers: You won't remember what they said, but you'll never forget how they made you feel. Trump knows that in his bones. He gives his supporters - and they are growing - a terrific feeling of safety and security, along with a laugh and a smile.

There are some lawyers who think of themselves as basically instruments of whoever their clients are, and they pride themselves on their professional craft.

Whatever your gender, you can be a 'Star Wars' fan.

Masterful politicians and effective agents of change tend to succeed by singling out and making salient some aspect of a nation's self-understanding, sparking a sense of recognition - and ultimately moving voters in their favor. Obama made it into an art form.