Cities are 2% of the earth's crust, but they are 50% of the world's population.

Some trash is recycled, some is thrown away, some ends up where it shouldn't end up.

The deployment of geolocating tags attached to ordinary garbage could paint a surprising picture of the waste management system, as trash is shipped throughout the country in a maze-like disposal process - as we saw in Seattle with our own Trash Track project.

The plastic bottle we're throwing away every day still stays there. And if we show that to people, then we can also promote some behavioral change.