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Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
Yves Behar
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"Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'"
— Yves Behar

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Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But…

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Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' — Yves Behar

About Yves Behar

Yves Behar was a Designer from Switzerland (1967–present).

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Frequently Asked Questions

Who said "Design certainly has a cosmetic, aesthetic aim. It always aims at making things…"?
This quote is attributed to Yves Behar, a Designer from Switzerland.
When did Yves Behar live?
Yves Behar lived from 1967 – present.