I'm at this point in my career where I'm trying to step away from the realm of fine arts, because I think it's a very exclusive, very restrictive place to be. What I want to be able to do is to change the lives of people with the same materials they deal with every day.

My first job in Brazil was actually to develop a way to improve the readability of billboards, and based on speed, angle of approach and actually blocks of text. It was very - actually, it was a very good study, and got me a job in an ad agency. And they also decided that I had to - to give me a very ugly Plexiglas trophy for it.

The first five minutes in Gramacho is really overwhelming because all of your senses are being attacked. Visually, too, because your eyes move and see fragments of things you recognize, but not quite, so it's very artistic. Your eyes are moving, then there's the smell, and the noise is unbearable.

Who wouldn't like to give up normal life? I mean, normal life, you know, is the second worst thing to death itself. I think normality is something that makes everything very static, and I try to make my days, my daily routines, as uneven and rich as possible.

It's certainly not a shock to find that the industry has no imagination. I think people don't know what it is I do. Because half the time you're talking to people who are in their 20s, and I've been doing this for over 25 years.

I hope we can keep doing it this way - making music and art that are pure products of our influences while not really having to let the whole celebrity side of it get in the way. Then maybe more virtual bands will come out and do the same thing.

Creativity and insight almost always involve an experience of acute pattern recognition: the eureka moment in which we perceive the interconnection between disparate concepts or ideas to reveal something new.

The larger the audience the better. The more pockets in the world, the more interesting and exciting because it just makes it that much more liberating. This makes it that much more liberating for the various facets of creativity to be explored.