We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real.

We have a full writers' room, and with something like 'MyMusic,' we've scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it's easy to edit down to an episode. There are fun little things an actor might throw in there.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

When you create series and products, sometimes there's specific situations where your content is being infringed... in very rare cases, somebody produces a beat-by-beat version of your exact series, which has happened to us.

My sense is that the wonderful technology that we have to visualize the inside of the body often leaves physicians feeling that the exam is a waste of time and so they may shortchange the ritual.

If the Internet, ubiquitous as it now is, proves too dangerous in the hands of the psychologically fragile, perhaps access to it ought to be restricted. We ban drunks from driving because they're a danger to others. Isn't it time we did the same to trolls?

The reality is that what you find out is that your head is the medicine. If your head is not in the right place and you don't think positively, all the medicine technology in the world is not going to work.

The only thing I shall talk about is my sporting achievements at school. My primary sporting achievement at school was that I dodged games for two complete years and was well through the third year before they discovered that I had completely avoided all games.