We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real.

We have a full writers' room, and with something like 'MyMusic,' we've scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it's easy to edit down to an episode. There are fun little things an actor might throw in there.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

When you create series and products, sometimes there's specific situations where your content is being infringed... in very rare cases, somebody produces a beat-by-beat version of your exact series, which has happened to us.

I don't think there's ever a point when you turn to yourself and go, 'Yes, I've made a success of this career path.' You never feel like you've done your best work. You always think you could be better.

Instead of fostering the kind of dialogue in the boardroom that has in part contributed to our success, the board has inappropriately chosen to silence my concerns through termination as an executive officer.

Heath, I believed in him when I first met him, and helped and supported him. He went on to obvious success in the States and then I had him support me. It can be a lonely, horrible, hard place. It's great just to have someone to call to say 'I know, man, I was there'

For true success ask yourself these four questions: Why? Why not? Why not me? Why not now?