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By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
Stefan Sagmeister
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"By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance."
— Stefan Sagmeister

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By far, the most determining factor of any brand is the product or the service the company pro…

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By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. — Stefan Sagmeister

About Stefan Sagmeister

Stefan Sagmeister was a Designer from Austria (1962–present).

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Frequently Asked Questions

Who said "By far, the most determining factor of any brand is the product or the service…"?
This quote is attributed to Stefan Sagmeister, a Designer from Austria.
When did Stefan Sagmeister live?
Stefan Sagmeister lived from 1962 – present.