It was a reaction to when I was growing up, and women were supposed to be all blonde hair, gold suntan, and pink lips. It was a real black-and-white opposite of what was considered attractive. I was kicking against something I found really oppressive.

Every generation has had some sort of focus for their unrest and discomfort with growing up. But today, the music that's in the charts is probably liked by their parents as well, and I think it's a part of youth that you need something that isn't liked or understood by the older generation.

We don't like trends. We formed initially because we felt we had something of our own to say. What was happening was lacking in certain aspects - it needed a different point of view, a variant on things, but with the same attack, impact.

I hate the industry even more now, no bands get nurtured anymore. Labels only spend money promoting acts they know will be Top Ten. I find it offensive spending $2 million on a video.