Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

The obvious objective of video games is to entertain people by surprising them with new experiences.

There's definitely space for uniqueness in a home console.

From the Americans, I took the meet-up platform, from Howard Dean. He used it to gather money. I use it to gather information, to gather forums, not money. This we copied from the United States, the use of the Internet.

Nature creates natural swarms. UNU uses networking technology and algorithms to take advantage of the knowledge, wisdom, and insights of a large group of people by allowing them to think as one.

We get sucked into the Internet and streaming information, and it's time to just unplug and look within.

I'm loving my role as a McLaren Young Driver, spending time in the simulator at the McLaren Technology Centre and attending some Grands Prix with the team.