We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players.

What Nintendo will do is simply try to do our best, believing that our strategy is right.

The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it's very powerful.

I've tended to work at fast-growing companies that improve the way business gets done.

I'm a morning person because I learned to write my novels while still practicing law. I would get to the office at 6:30 a.m. and write until other people arrived, around 9. Now I still do that. I start at 6:30 or 7, and I'll write until 11, then take an hour off, then work until about 2 p.m. By then my brain has had enough.

There's no better way to start your career than by playing probably the best guy in the league.