My model is much deeper than looking after players. My model is understanding the industry, working within it.

I had four great years at West Ham. People will always refer to the difficulties at certain times, but you get those everywhere.

My main aim is to finish as high up the top of the Premier League as possible. I have the ability to help teams survive.

Busquets is a sitting midfield player who breaks up play, intercepts, passes it very quickly and is intelligent. That's what he is. He's not much more than that, but he gets a lot of praise for it. Whereas Eric Dier does a similar job, but sometimes gets loads of criticism for it.

The more you're real with people, and the more you let people help you, the more they get to understand how you operate as an entrepreneur. The stronger that relationship is, then the more likely there's a future together in that relationship.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Being funny was something I was doing before I understood what that even was. Now I'm making a career out of it.

Let's face it - online promotion of your books could easily become a full-time career if you're not careful. But if you're not writing regularly, then it won't be long before there's nothing to promote.