I guess my job has always been to build the music, direct the videos, to do all the things that usually fall behind the scenes.

I think most producers and MCs are constantly in this competition, but it's usually with yourself. It's usually wanting to be innovative: wanting to catch yourself when you're doing the same thing or throwing out the same art you've already done.

There is something about me that is collaborative, that wants to get the best performance out of somebody else or to hear something that somebody else has done that's good and to try and make it great.

Coming out of the Northwest and that environment to shoot hip-hop videos, it's a little atypical of a place to be, you know.

When I write a scientific treatise, I might reach 100 people. When the 'National Geographic' covers a project, it communicates about plants and fish and underwater technology to more than 10 million people.

I feel a lot of films that are shot digitally, even low-budget independent films, they look super slick now. Because the technology is so good that they look too good.

Chinese productivity is the highest in the world but the way they do it is by borrowing the technology from abroad, either by joint ventures or other means.

I'd like to own a movie camera - a proper one, with film, not a digital thing. Celluloid has more character.