Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines.

Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered.

An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually.

Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works.

When TV came, people said who will go to theatres to watch movies? When the Internet came, they said the same. And now it's the digital media... The doomsday predictions are always there but I don't think people will stop going to cinema halls because that is one experience you can't get at home.

I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.

Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!

Look for when the environment is changing - the big shift now is mobile Internet. It's really happening big-time. The way you interact with services on a smart phone compared to the Web is quite different, so there's a huge opportunity.