Whenever I was planning a trip or a holiday, flights and hotels were easy. But when it comes to the stuff you want to do when you get there, working that out was really hard.

I kept being told, 'If you really want to build a start up, you have to be in San Francisco,' so I ended up taking out a suitcase. It did occur to me to do it in London but it's very, very difficult to build a start up in London - so I guess I was being lazy.

You can be this super-successful woman who's smart and effective but still feminine. When I worked in finance, I didn't always think that was possible.

I fell in love with commerce and the opportunities that come with compelling visual storytelling.