Engineers love to optimize problems. Now I optimize logistical problems. I ask: 'What's the goal? What are our constraints? What is the optimal, elegant way to get to that goal within those constraints?' I break it down in terms of a data funnel: 'Where in the funnel are we inefficient?' That analytical background really helps.

I was one of the key people responsible for building Facebook's News Feed. When we launched it in 2006, users hated it. There were 'I Hate Facebook' groups; random people organized protests. We even hired a security team.

Cove is essentially a collaboration, coordination and communication tool for the administration of organizations and communities, from the Stanford Graduate School of Business Entrepreneurship Club to church groups and schools.

Women need to understand that it is possible to stay in the workforce. A lot of women decide to take a back seat in their professional careers even before they are pregnant or are ready to have children.

I spend up to two hours a day on correspondence. Hearing from fans on the Internet and being able to directly respond to the fan base is exciting. You can cut out the middle man like the fan club... before a recent appearance in Tyler, Texas, I had fans reaching out on MySpace offering their lake house, Mavericks tickets. It was amazing.

I don't really have a writing process. I don't write at all but, honestly, I feel like it's a modern-day writing because everything is technology and if I go in there and freestyle and I keep it, I feel like I wrote that. If I go in there and fix it, it's almost like something I wrote.

The trajectory of nearly all technology follows this downward and widening path: by the time a regular person is able to create his own TV network, it doesn't matter anymore that I have or am on a network.

From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.