Feminism is, I hope, a way to a better future for everyone who inhabits this world. Feminism should not be something that needs a seductive marketing campaign. The idea of women moving through the world as freely as men should sell itself.

I support anything that broadens the message of gender equality and tempers the stigma of the feminist label. We run into trouble, though, when we celebrate celebrity feminism while avoiding the actual work of feminism.

This is the real problem feminism faces. Too many people are willfully ignorant about what the word means and what the movement aims to achieve.

As I started to think about how I can claim feminism while also acknowledging my humanity and my imperfections, 'bad feminism' simply seemed like the best answer.