We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.

You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.

A lot of people offered me to go public, but I have always rejected it.

I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.

When I was young and it was someone's birthday, I didn't have the money to buy nice presents so I would take my mom's camera and make a movie parody for whoever's birthday it was. When I'd show it them, they'd die laughing. That reaction was a high for me, and I loved that feeling.

I once was in a project. They were going to do a remake. Somebody started a rumor I wanted more money. I said, 'This is ridiculous. I'd kill for this project!'

I've had a tough time learning how to act like a congressman. Today I accidentally spent some of my own money.

We at Sun Cellular will definitely continue our consistent business policy of offering the best value for consumers' money. Yes, we shall offer the most affordable but reliable service.