I try getting in front of as many opportunities as possible, but in the late '90s, I had no idea that I'd end up being CFO of a technology company. I'd no idea what venture capital was.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Israel has incredible entrepreneurial spirit and a deep bench of technology talent.

Money was invented for a reason. We've seen people try to use beans, etc. and it doesn't work.

The Internet is a fantastic, strange place where you can write an open letter and be reasonably assured that people are going to read it.

I look at technology as a way for us to engage with and help our customers. If we don't do it, someone else is going to.

My career choice has largely been what I wanted to do. I always knew that technology would be one of the threads.

I'll scroll through Instagram, but I have to take Internet breaks.