Growing up, the way that I looked was very important to me. I was always trying to impress people, and when I grew my beard there was a certain freedom, a separation, getting past this the way I looked, identify myself as a spiritual seeker.

There has to be a measure of faith. That's what this business is all about: trusting in something that may never show up, that you have no concrete proof of.

Intercessory prayer might be defined as loving our neighbour on our knees.

As we get rich, the basics of life - food, clothing and shelter - become a very small part of total expenditure. And people have enough money to purchase things that enhance them spiritually, and I mean the word 'spiritual' not necessarily in a religious sense but in the sense that it adds to your feeling of well-being.