If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

If you have a great idea that can translate elsewhere, then that's where the scalability comes in - and that's where you can actually start to make real money.

Viral videos aren't just about being funny. They're about identity creation.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

Without social media, I'd probably just be a quirky, amateur photographer with a hard drive full of photos. I'd be cold calling respected publications, begging for a feature.

I think it's amazing when technology is used in a smart way, but the responsibility that comes with it... I think there's a lot of technology that we're using that we haven't thought through. It's a bit scary to put all your trust in technology and to think that that's what going to save us. We're going to have to make some compromises.

I think reviews have lost a lot of their importance now because of the Internet; everyone is experiencing things at the same time.

I don't think I would be here in an interview if YouTube wasn't in existence, if social media hadn't been developed, or if these platforms for artists to promote and develop their own careers hadn't become available.