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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem Koolhaas
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"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
— Rem Koolhaas #sciencediscovery

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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but…

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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. — Rem Koolhaas

About Rem Koolhaas

Rem Koolhaas was a Architect from Kingdom of the Netherlands (1944–present).

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Frequently Asked Questions

Who said "When air conditioning, escalators, and advertising appeared, shopping expanded…"?
This quote is attributed to Rem Koolhaas, a Architect from Kingdom of the Netherlands.
When did Rem Koolhaas live?
Rem Koolhaas lived from 1944 – present.
What is this quote about?
This quote touches on Science & Discovery. Browse more quotes on these themes from the categories page.