Winning supporters over can only really be achieved by what you do, not what you say. It's no use just smiling and shaking hands and getting quoted with witty one-liners.

In U.S. sports, you tend to be pretty strictly limited by the size of your team's market. When we heard that Villa was a club here that might be available, I had a strong feeling that a team in the West Midlands could be the chance to create something very special.

We want to build the club on our attendances. We don't want to pay all our TV money straight out in transfer fees and wages. We have to invest in developing Villa Park, allowing us to generate our own revenue streams.

While being in the right seat at the right game might create short-term reassurance, I can't get over the idea that really what people feel is that their club is being run by a group of guys who know the history, study the heritage and view Villa as a proud Victorian club in its third century.