It takes several doses of any veg before children like it, but once they do they'll like it for life. You wouldn't give up on a child who didn't want to learn to read. Learning to eat is every bit as important.

I am not saying celebrity chefs don't encourage children to cook. However, their programmes are so entertaining, you end up stuffing your face with Pot Noodles instead of learning from them.

The way to get to like good food is by learning to cook, which is why I'm for ever banging on about children learning to cook.

My first taste memory is of our nanny in South Africa making white bread sandwiches with salad cream, which was potato mashed with a cheap mayonnaise thing with bits in it of - I suppose - pickled cucumber. I absolutely loved them.

You can do the same thing with $20 million that you would do with $50 million. So at a certain point in your life and in your career, you realise that it's not about the money.

You don't think, when you start a company as the founding CEO, that if your venture actually works, you end up with three jobs: founder, CEO, and chair of the board. The first eight years at Bonobos, I have learned a lot about the tension between the first two. It didn't even occur to me that I had the third job until much later.

My adrenaline is definitely going, but it's mostly my real, laid-back persona carrying over on stage. When I first started, I was nervous, I'd be really high energy, and I'd be sweating. Now it's just my job. It's like a machinist who goes to work every day and uses the same drill bits. He's not worried about taking his finger off.

If you are a manufacturer, an Internet company doesn't suit you. An Internet company does not display your product; it can't upsell. But we do a better job than any of the opposition.