Past is past.

Reality TV is here, it's been here really since the Carol Levis Discovery Show in 1957. It's never changed. It just looks a bit different.

Give the public what they want. What you want is unimportant.

The public are not stupid.

I'm not of the opinion that all software will be open source software. There is certain software that fits a niche that is only useful to a particular company or person: for example, the software immediately behind a web site's user interface. But the vast majority of software is actually pretty generic.

With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. It means, though, that you can connect with your readers like never before, so you don't have to guess what they like - you can ask.

With the advances in technology, it's so easy connecting to our fans. There's Facebook, Instagram, and Twitter. I try to reach out to them. I try to update them on what's happening in my life, what books I'm reading, or whatever I do.

The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere. We need to expose ourselves to that as a matter of doing business.