We'd love it if everybody had a Kickstarter project. I believe that everyone has some kind of creative project that they think about - whether it's something small they'd like to do over a weekend with friends, or it's the film they've always wanted to make, whatever.

Video is so primal. When you can hear a person talking about the project, and can see his or her passion, it is unbelievably powerful. I don't want to make it seem like projects without a video fail.

I remember early on, in the first couple of years especially, I would run into some people that would try to put Kickstarter under the 'social good' label. And I actually had this very visceral reaction - I just didn't like that at all.

I don't consider myself a social entrepreneur, but I'm thrilled to be doing good, if that's what I'm doing.