I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

If you want to devote yourself to the arts, you'd better do it strictly from passion, because there is zero guarantee that you'll get anywhere. The hardest thing is dealing with business people who have nothing to do with your art. They could care less that you're up at 4:30 in the morning writing a joke. Don't expect any sympathy from anybody.

I have no favourite genre or style but treat each novel with the same care, imagination and craftsmanship. It's as difficult to write a crime or a children's novel with a touch of style and grace as it is a literary novel.

America is a poem in our eyes; its ample geography dazzles the imagination, and it will not wait long for metres.

I always felt that what is scary is actually hearing someone tell you what they think they see. That sense of invisibility makes things a lot scarier, since your imagination tends to fill in the gaps.