I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Of course theater will always be associated intimately to literature, but the themes or whatever have to penetrate you by the senses. Theater is a sensuous experience, and that's its main difference from film or any other dramatic art.

When I do music, I have a hard time experiencing it like everyone else, because there's so much thought that goes into it. You can sometimes fool yourself into thinking it's better than what it is, which stops me from being creative on the next thing I do.

A man writing a letter is a man in the act of thinking, and it was an exercise Reagan obviously enjoyed. After his first meeting with Gorbachev, for example, he sent a 'Dear Murph' letter about it to his old friend George Murphy, a former senator and actor who had once played Reagan's father in a film.

When I was in college at UCLA, I took a playwriting course. I was all set to be a writer. But I had to take this acting class as a theater arts major. I had to do this scene in a one-act comedy. I just said this line, and then... this laugh happened. I thought, 'Whoa. This is a really good feeling. What have I been missing?'