Seeing the world around you clearly is a critical step in developing an idea for a business, carrying out that idea, and then thriving with an ongoing concern. Through choice, predilection, lack of education, impatience, or other causes, the entrepreneur lives, in a way, outside the mainstream.

We have to ask ourselves, 'What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?'

What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.

Local companies don't have to internalize their costs, and few actually do, but they tend to more often because the owners live there and they have to show their face in town, and their kids play with other kids.

Among all the marvels of modern invention, that with which I am most concerned is, of course, air transportation. Flying is perhaps the most dramatic of recent scientific attainment. In the brief span of thirty-odd years, the world has seen an inventor's dream first materialized by the Wright brothers at Kitty Hawk become an everyday actuality.

In archaeology, context is the basis of many discoveries that are imputed to the deliberate workings of intelligence. If I find a rock chipped in such a way as to give it a sharp edge, and the discovery is made in a cave, I am seduced into ascribing this to tool use by distant, fetid and furry ancestors.

I can usually find my own way out of whatever dicey literary or linguistic situations I wander into, but I have to work much harder at the science.

The only people who have the long view are some scientists and some science fiction writers.