If you imagine someone with 100 percent determination and 100 percent intelligence, you can discard a lot of intelligence before they stop succeeding. But if you start discarding determination, you very quickly get an ineffectual and perpetual grad student.

We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30.

If you could replace high-school yearbooks, that could be a lot of money. It's so clearly waiting for someone to come along.

I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.

I would be much less stressed out without social media. I am constantly afraid of getting hacked. It's like being afraid of stepping on glass.

There's so much free material on the Internet you can learn from, and some people are pure self-starters: they pick up computers and teach themselves everything. Certainly there are millions of people like that. But at the same time, I think it's a pretty small percentage of the population.

I'm very rigid about my schedule. I sit down at 8 A.M., and the Internet blocker goes on. My standard time is 120 minutes. I'm a compulsive writer, so it reminds me to stop writing... If I write more than that, I turn into an ogre for my kids.

Whether it's digital or physical, a pencil or a pen: line work. Humans are making things. And out of that comes the entire designed world we live within.