If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

We've got to be proactive. It's my job to look for unconventional situations that achieve what my clients want.

TV is still the place to grab the most eyeballs.

If you look at professional baseball in New York, you can get all 162 Yankee games on television anytime you want. But people still go to the ballpark because they are two different experiences. It's the same with film.

Ibotta represents the future of how mobile technology will be used to drive both in-store and online sales. Not only does Ibotta allow retailers to drive sales directly in store, but it also allows them to see what type of media engagement has the largest effect on resulting customer purchases.

Is there some reason why the quality of people going into the parliament is not as high? I don't know the complete answer, but I think - in fact, I'm sure - that part of it is the increasing intrusiveness of the media - the general media and social media - into the private lives of politicians and their families.

Any powerful technology can be abused.

I'm not going to put my music up on some little corner of the Internet or give it away for free. What does that do? That's just giving up. I'm not giving up, ever.