I've built employee perks programs before and it's impossible to manually build a program that makes everyone happy. I'd make a deal with one gym then hear about another gym an employee would prefer. As a small business owner, I didn't have the time or leverage to negotiate and manage dozens of vendor relationships.

When you're doing a startup, life is not all roses and rainbows, like you see on Instagram, and killing it.

Anytime something eats too much of my life, I kill it.

I like big thinkers who, no matter how big their vision, can sit down and talk to me about hour-to-hour, day-to-day type stuff they do to move the ball forward.