In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.

A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. If the hype leaves you asking 'What is A.I., really?,' don't worry, you're not alone.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

It is becoming harder for us to stay on top of the onslaught - e-mails, messages, appointments, alerts. Augmented intelligence offers the possibility of winnowing an increasing number of inputs and options in a way that humans can't manage without a helping hand.

If we go back to the moon, we're guaranteed second, maybe third place because while we are spending all that money, Russia has its eye on Mars. Landing people on the moon will be terribly consuming of resources we don't have. It sounds great - 'Let's go back. This time we're going to stay.' I don't know why you would want to stay on the moon.

For too long now, cricket has got all the attention and money. Look at how much financial help cricket gets from the sports federations.

There was a lot of risk taken in the Mercury and Apollo eras, and we don't take those risks anymore. We've designed the systems to eliminate risk, which makes it take forever and cost too much money.

I'm not looking at money, percentage points or grosses. This is my life, you know? To me, every day matters.