In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.

A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. If the hype leaves you asking 'What is A.I., really?,' don't worry, you're not alone.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

It is becoming harder for us to stay on top of the onslaught - e-mails, messages, appointments, alerts. Augmented intelligence offers the possibility of winnowing an increasing number of inputs and options in a way that humans can't manage without a helping hand.

What a lot of people don't realise about me is that I have no idea what's going on in the media. I don't pay any attention to it, as I consider it mind pollution. The last time I touched a computer was in 2001, and my phone is too old to use the Internet. I just don't enter into it at all on any level.

The fact we don't have a lunar base has nothing to do with the technology. It has to do with public commitment and societal support.

Sometimes an ethnographic inquiry will lead to new ways to use an existing technology or will generate new technologies.

When I was working, there was no digital. We actually worked; we used Polaroids.