In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.

A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. If the hype leaves you asking 'What is A.I., really?,' don't worry, you're not alone.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

It is becoming harder for us to stay on top of the onslaught - e-mails, messages, appointments, alerts. Augmented intelligence offers the possibility of winnowing an increasing number of inputs and options in a way that humans can't manage without a helping hand.

Technology is a wonderful tool, but also if used incorrectly a horrible tool. We're fascinated by all aspects of it, whatever makes our human lives easier on the planet, but eventually there will have to be some sort of merger. The fascination isn't going to die down.

I think that people post to social media to help shape their public identity.

We are not going to get rid of the digital media - nor should we want to - and so our challenge is to use the media to determine the truth, rather than to let the media obfuscate matters.

I think it is tiring to listen to digital music for too long.