As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

Mutual investments of Israeli and American companies strengthen economic ties between the two countries and contribute to Israel and to the U.S. alike.

Money does not buy anyone the right to tell Israel what to do, but long-term involvement, dialogue, and care demand that we must listen.

In every country I visit, I am proud to present Jasmine and what we are doing here. I am in no doubt that we will soon be called upon to teach others the model we have been developing for the past decade, for the promotion of women-owned businesses.