My background is economics and maths. I think one of the reasons I studied humanities at all, or even went into journalism, is because, like, science and maths wasn't cool in England when I was growing up. No one ever talked to the engineering students at Oxford.

The idea of harnessing the intelligence of the readership has been lost in the quest for Facebook likes. For many, readers have become synonymous with hateful commenters. It's time for a renewed push to realize some of the original dreams of the web.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.