It's become more readily apparent that we need to be growing our own food and growing more things organically.

After getting recognized in public from my picture on our pretzel bag, I can understand not wanting to be in the public eye. It has given me a public persona I had always avoided as a child. I do it because it's for a good cause.

Basically, what we've done is, every year we take half the money and allow people who've helped us in the industry to give it away. One year, the ladies who put the pretzel bags in the boxes got to give it away.

My dad hates doing PR, so I volunteered to do this for him.