The chip comes from silicon foundries who have been running their plants for the past fifty years, understand mass manufacture, and are the area that is most likely to understand the volume increase problem.

The transponder requirements have three major sections, namely the chip; the antenna; and the assembly of the chip and the antenna onto the goods being labelled.

Only a couple of companies in the world have the experience of building these machines, although the market need, if RFID did take off, would be for about 1 million of the machines running in parallel.

The scanning of barcodes, or the reading of RFID transponders, generates data that is used in a software package to provide management or control information.

When I ask my parents, it's incredibly obvious I was going to have a creative career at an early age. I've been forever telling stories since I was very young.

My thing about looking good is that it should be the character. If I'm playing a character who's concerned about his body - an athlete, say - I'll get in shape. If I'm playing a character who doesn't or wouldn't, I don't. I almost never get in shape for a movie, even though I know it would be a good career move.

It's the first hat trick of my career, so I will treasure the match ball.

Thanks to a film like 'Baahubali' in my career, directors have the faith in me that I can play all kinds of characters, and I also have faith in me now that I can also do all kinds of roles, and I am doing that.