Apart from differentiating our spaces with design, we also look for buildings that have distinctive character. We make sure every seat is a good one.

Rather than trying to fit a prescribed need for office sizes, we try to go with the flow of the building as much as possible.

Look, I'm 41 with a six-year-old son, and even though I live in a building with a million kids, he doesn't have one friend there because there's no context for making that happen. I think there's a huge market for a connected building where I could broadcast to other parents that I want to set up a playdate for my child.

In New York, you have thousands of buildings that have never been renovated, that have horrible designs, that are really cramped and terrible.