Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

The Tories win elections when they lead on economic competence.

With the Internet, you can be easily exposed and disposed. You can create some viral video, the biggest thing ever, and then four weeks later, no one remembers your name.

If you create open technology that people can use, adapt and play with, it builds capability and they teach themselves.

Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media.

EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies.