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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice Saatchi
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"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."
— Maurice Saatchi #technologydigitallife

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In fact, I argue that the future of advertising, whatever the technology, will be to associate…

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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. — Maurice Saatchi

About Maurice Saatchi

Maurice Saatchi was a Businessman from Iraq (1946–present).

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Frequently Asked Questions

Who said "In fact, I argue that the future of advertising, whatever the technology, will…"?
This quote is attributed to Maurice Saatchi, a Businessman from Iraq.
When did Maurice Saatchi live?
Maurice Saatchi lived from 1946 – present.
What is this quote about?
This quote touches on Technology & Digital Life. Browse more quotes on these themes from the categories page.