Let's start with the athlete, Nike's original and most important collaborator. To us, everything starts with the insight. That's why we work with the deepest roster of athletes, to gain the most profound understanding of what's needed to perform.

In difficult times, it's important to speak up. We cannot change the past, but we can impact the future.

One of the challenges of innovation is challenging a set model. A traditional way to manufacture footwear existed for hundreds of years. Now we have a whole new way.

The psychology of performance in athletic footwear and apparel is very real. Most athletes do not say, 'Just give me what works the best - I don't care what it looks like.' They're very concerned with what it looks like and how it makes them feel.

I don't like to get too caught up in habits because too much structure can stifle creativity. But there are a few habits that make us more productive and are healthy to work into every workweek, if not every day. I love to start the day with a workout - even just a run on the treadmill while catching up on the morning headlines.

You want to say as little as you can and get the most punch out of it, always with the knowledge that people are not in the theater to listen to your music so much as to respond to the movie. You're a part of that experience.

I feel it's my job as the artist who is making the music to pair it with visuals that I see in my head while writing the music in the first place.

Gerry Dow - he's like a fourth member. He lives in Sweden; his art work is more important than... it's just as important as the music and the stage show.