People read more mysteries than they do political pamphlets.

We wanted to describe society from our Left point of view. Per had written political books, but they'd only sold 300 copies. We realised that people read crime and through the stories we could show the reader that under the official image of welfare-state Sweden there was another layer of poverty, criminality and brutality.

You get tough when you grow up unloved. People described me as a boyish girl - rather shy, but I didn't show it. I had an attitude. I was rather wild. I lied a lot because I knew the alternative was to be punished. As I got older I realised I didn't have to lie any more and it was a nice feeling. I could be myself.

When I was 11, I realised that I did not have to live the life my mother had: school, marriage, children, apartment, summer house.

I went into the business for the money, and the art grew out of it. If people are disillusioned by that remark, I can't help it. It's the truth.

For an economic recovery program to be effective, it must not only create a short-term economic boost but also generate lasting value. Home Star would accomplish that by breaking down the key barrier between homeowners and money-saving retrofits: upfront costs.

The biggest neurological turn-on for people is other people. This is what really excites us. In reward terms, it's not money; it's not being given cash - that's nice - it's doing stuff with our peers, watching us, collaborating with us.

There's not a lot of wealth throughout all the country shared equally.