There is a growing recognition of the importance of really bringing pollution under control.

Everyone else has some interest in economic growth and development, which often happens at the expense of the environment and community. We need the other side to join this to check and balance.

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

What we aim to do, through public pressure, is help the environment protection bureau to enforce the law.

Sustainability includes how you run your business, and my bottom line includes how you treat your people. Sustainability starts with your staff.

In Paris, I met a young American person who immediately became the primary inspiration which awakened my vision and the leading influence that had directed my forces. Throughout my career as an artist, I refer to this person by the word 'Woman.'

When you're CEO, you have to have two conditions: first, shareholders need to trust you and want you to head your company. The second is that you need to feel the motivation to do the job. So, as long as both are reunited, you continue to do the job.

Companies that operate across borders have the expertise SMEs need. Who better to help smallholder farmers navigate complex sustainability standards than the companies who demand - or set - them?