There is a growing recognition of the importance of really bringing pollution under control.

Everyone else has some interest in economic growth and development, which often happens at the expense of the environment and community. We need the other side to join this to check and balance.

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

What we aim to do, through public pressure, is help the environment protection bureau to enforce the law.

Arts education is a big part of building a 21st century creative mind, and I think that we have let way too many kids lose their way by not drawing in their young minds with music, dance, painting and the other various ways we can express those things we do not have words for.

I fundamentally believe that no one can teach you how to write - finding out how to write a story is part of the process of creating a story - but you can really learn through exposure to different writing, to different art forms, to different modes of storytelling, and with mentors who are able to get you to step outside your comfort zone.

I've developed a theory that there's an inverse relationship between money and imagination. That if you've got lots of imagination then you don't really need much money, and if you've got lots of money then you won't bother with much imagination.

You've got to be able to pay your bills; otherwise, you're not going to sleep at night. But beyond that, the world inside my head has always been a far richer place than the world outside it. I suppose that a lot of my art and writing are meant to bring the two together.