Philanthropy is often seen as society's risk capital. That means the onus is on philanthropists, nonprofit leaders and social entrepreneurs to innovate. But philanthropic innovation is not just about creating something new. It also means applying new thinking to old problems, processes and systems.

How I see my career is very much as an entrepreneur in the field of philanthropy.

Online, you can become much more than a reactive donor - you can become a proactive, strategic, collaborative philanthropist, improving your giving every day by tapping into the wealth of philanthropic resources available at the tap of a keyboard or the click of a mouse.

Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?