If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.

In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.

School districts in the US don't adopt technology very quickly.

Right now, we have the most complex relationship with technology that we've ever had. Your regular person has more technology in their life now than the whole world had 100 years ago.

The Internet has been a great outlet for storytelling. After all, there are web-based shows that have started online and have then gotten picked up. I think it's a great opportunity for artists to get through the network roadblock. It just allows us another venue to be creative in.

Canada's a huge country, so to be able to unite the country through communication satellite technology or to be able to observe it through remote sensing technology from space is a natural fit for a country like Canada.