The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

I drive girls crazy because I might call them 20 times in one day and then the next day not once.

I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer.

I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man.

The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and really the only basis still remains the rule, more so today, I think, because we've unfortunately weaned an audience from birth to kind of mindless movies.

I would say everything in our life in the next 25 years is going to be tied into the Internet, and it's going to be the place for communications, for education, for conducting business and everything.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

I've been fortunate to get involved with 'Short Term 12.' I was just a young teenager on the Internet, clicking on anything that had the word 'actor' in it. One day, someone called me in for a movie audition.