I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

America is just a cool place.

If you come up with something that's useless and promote it the right way, everybody will have to have it yesterday, even though they get up the next morning and wonder why they bought it.

There are some keys to success in the fad business. One is never give up. You need total motivation and the right kind of creativity. You also have to back the right activity. It is a disaster if you back the wrong idea with your energy. You not only lose money, but you take a big social risk.