You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.

Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.

You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when it's going well.

I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.

I like to read first thing in the morning. I'm addicted to the Kindle. I read a lot of business books, because I feel like I should figure out how to be a real businessman before someone figures out that I'm not one. I really enjoy reading classics as well, which I try to work in once every two months.

I have learnt as an entrepreneur that the formidable opponent you can have is someone who has nothing to lose.

I've seen everything during my career.

I am very lucky in that if I don't get a job for six months or a year, I've got other things I can do and am fit enough to still do physical work.